Watch Out for Inexperienced SEO “Experts”

If you have a blog or website to promote your home business, you’ve probably seen solicitations coming from “SEO firms” and “SEO consultants” that claim to specialize in getting your blog or website to the top of search engine results pages (SERPS) for your chosen keywords.

Search engine optimization is a huge business. Because of the great demand from home business owners looking for an effective way to get traffic to their sites, there are a lot of people with some very basic SEO (search engine optimization) training setting up shop and promoting themselves as “experts” in this area.

Here is a solicitation that came through my contact form recently. This was obviously not prepared by professional copywriters, but the message is typical.

We are a leading SEO company providing the best search engine optimization services. We act as your business partner and helps you reach your business goals. We promote websites no matter who you are – a huge company with thousands of employees, a small business or a professional who offers professional /consulting services. Let us know if you are interested and we will get back to you with more details.

You have to watch out when dealing with any person or firm that claims expertise in search engine optimization. Many people armed with a little knowledge go into this business with tools and methods that are less effective than they used to be, and outright dangerous to your search engine rankings if used improperly.

These methods can include:

• building backlinks to your site from private blog networks and link farms

• submitting to web directories

• creating social media properties with content linking back to your site

While all these techniques have a place in the big SEO picture, inexperienced SEO consultants often use them excessively and create potential problems for you in the long term. Just about anyone can use automated software to build backlinks and mass submit to directories. Often, this activity can lead to a temporary boost in search engine ranking for low-competition keywords, but the effect is usually short term and doesn’t last long.

True search engine optimization requires an approach that takes many factors into account – your market, what your potential visitors are searching for when they want to find products or opportunities like your offer, and much more. There is much more to professional SEO than just creating easy automated backlinks and submitting content indiscriminately all over the place.

Be careful. Your blog or website is your “home base” and brand on the Internet, and should be promoted professionally.

Message body:
We are a leading India based SEO company providing the best search engine
optimization services. We act as your business partner and helps you reach your
business goals. We promote websites no matter who you are - a huge company with
thousands of employees, a small business or a professional who offers professional /
consulting services. Let us know if you are interested and we will get back to you
with more details.