Should You Start Your Own MLM Blog?

Starting your own MLM blog is one great way to differentiate yourself from all the other network marketers out there, and set yourself apart as a leader.

With your own blog, you can offer your visitors and prospects a place where they can learn more about you and what you do. Network marketing is a relationship business, and when you’re online seeking prospects, you need a way to showcase “you” as an attractive sponsor.

Your content should focus on personal branding and building trust – both keys to success in online MLM and network marketing. You can use other sites to directly promote and provide details about your opportunity. The blog we’re talking about here is all about  providing quality content that is enlightening and educational (and sometime entertaining as well). This blog will help you develop trust and credibility with your target audience.

Now, to answer the question “should you start your own MLM blog” – if you want to build a long-term business using the Internet as one of your prospecting tools, I think you should definitely consider it!

Ask yourself the ten questions below. This will give you greater insight into what it takes to be successful at blogging for building your brand and achieving success through attraction marketing.

1) Do you like to write? Blogging is primarily written communication. If you don’t enjoy writing at all, the odds of having an effective blog are diminished.

2) Do you know what your message is? What will you try to communicate to your readers? In my blog, for example, I try to provide encouragement as well as offer a down to earth, no hype approach to success in MLM and network marketing.

3) Are you a disciplined self starter? Setting up a blog is easy, but keeping it going and making it effective requires motivation to keep at it for the long term.

4) Will you have time and motivation to write something new every day? While daily posting isn’t absolutely necessary, it’s good to think of it like this, because just posting once or twice a month probably won’t leave a great impression on your visitors.

5) If you are a non-techie type person, are you still willing to learn some basics of WordPress? You’ll want to know how everything works and fits together, but you don’t have to have high technical knowledge to be successful.

6) Do you consider yourself to be “sociable” and “approachable”? These are both characteristics of successful network marketers, and one of the main purposes of your blog will be to connect with others. Put another way, if you want to be a successful MLM blogger, you need to like people and enjoy interaction.

7) Do you feel you are creative? This helps you generate content that stands out. Go Google “mlm blogs” and check some of them out. Notice which ones you enjoy reading and feel you can relate to. These people are probably creative and their content just stands out.

8) Can you stick with your MLM blog for the long term? Your blog will not be an overnight success. You will have to work at it. For a chance to get found in Google searches, it will need to develop some trust and credibility over time. Can you hang in while it’s slow and stay consistent with it?

9) Can you be authentic and avoid trying to “fake it till you make it”? You’ve probably visited an MLM blog or two where you felt that the person was making up a lot of stuff to appear like they are rich and successful. It’s pretty easy to see through this most of the time.

Even if you are a total beginner in network marketing, be transparent and authentic. Don’t fake like you’re a wealthy ten year veteran in the industry. You will lose credibility this way.

10) Finally, are you willing to work hard? Blogging is fun, can be very productive, can get you lots of leads, but you have to hang with it. Some people will start an MLM blog with great hope, then pretty much abandon it after a few months. Don’t let this be you. If you start it, stick with it.

Did you get some value from this post? If you did, I would really appreciate you sharing it with others! And, your comments are welcome below!

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