Do you need to start a blog in order to have success with your online home business?
That question inspires quite a bit of debate. Blogging is a responsibility, it takes time, and there are only so many hours in a day.
So is maintaining a blog worth the time and effort it takes? Will a blog help you grow your business and make more money?
In this podcast, we learn:
- whether a blog is essential to online business success in 2014 and beyond
- how a blog can enhance and grow your business, even if you are making big $$$ now
- how you risk losing a LOT by using a common online marketing tool as your “home base”
- how a blog can help you stand out and build trust with your prospects and customers
Would love your feedback, either here or privately!
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Did you get some value from this post? If you did, I would really appreciate you sharing it with others! And, your comments are welcome below!
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About Eldon Beard
Hi Eldon, I don’t think all internet businesses need a blog. A lot of people build their business with just lead capture pages, and do paid advertising to build their lists. Although, I do think it’s one of the best ways to attract customers with educational information, and especially because you’re creating an asset as build your content.
Hi Julieanne, I think what you said about “creating an asset” is what many people miss about blogging. Yes, you can do very well without a blog. However, having your own blog stuffed with solid content over time gives you so much power with your branding not to mention increased potential for being found in searches.
Hello Eldon,
Thanks for the vital information you have shared here. I have only been blogging for a few weeks, I have four posts that vary in length, some much more lengthy than others, but still interesting. I share my dreams, visions, thoughts, and ideas. I believe that blogging can help people who aren’t as tech-savvy with code, HTML, or computer language, bring their presence to the internet, not as a sales person, but as a real human being in general. With a clean, link-free blog, they can bring forth a person who isn’t just in-it-to-win-it per say, but there a they are. Sharing their thoughts and ideas about the future, the past, or even the present. I try to bring ideas to and from those places in my writings.
I thank you for taking the time to set up this very nice blog. Thanks hope to read more often.
Ashton
Hello Ashton, blogging gives anyone the opportunity to express themselves and reach an audience that was impossible for the average person to do 20 years ago. All at very low cost. Great that you’ve started your blog, let me know if I can help with anything!
We are going to find a lot of businesses who do have the capability to blog, but haven’t taken advantage of it, will do so. I’ve done some presentations these past few months, and the amount of business owners showing up to learn about blogging for their business was astounding.
Nile, I think the word is getting out there more for businesses….they are realizing that a blog can help brand them and increase their overall exposure more than previously thought possible. Thanks!
Thanks for sharing Eldon. I think blogging is a great way to connect to your customers and for them to get to know you. I think the key is to be consistent with your blog. Pick a regular practice be it daily, weekly etc but make sure it is varied and regular.
You’re right Clare, and consistency is sometimes the hardest part of blogging. I just released a podcast this morning about how to come up with ideas for posts when you feel short on inspiration. It happens to all of us at some point or another.