Network Marketing – Should You Sponsor in Depth?

mlm and network marketing sponsoring in depthShould you sponsor “in depth” when building your network marketing business? This is often a popular topic in MLM discussions and people usually feel pretty strongly one way or another.

I’m not talking here about trying to build someone’s business for them, but rather just sponsoring maybe a couple of people directly under them, to encourage and help them get started. In my first MLM business a few years ago, our upline leaders encouraged the idea of sponsoring in depth.

Over a period of about three years, I picked a few people in my downline that seemed to be destined for leadership in the business, and helped them (I thought) by sponsoring 3-4 people directly under them. Unfortunately, every one of them dropped out eventually and never really made money with the opportunity.

Was it the fact that I sponsored people under them that caused them to fail? Did they get a mindset that I was going to build their business for them? I don’t think either is true. My thought is that these folks just weren’t prepared, weren’t sufficiently motivated to really do what it takes to build a strong network marketing business. By putting people in their group, I don’t feel I did them a disservice, but at the same time it didn’t help them either.

Personally, I probably wouldn’t do this again, because I’ve come to the conclusion that it doesn’t make much sense. What do you think?

Do you think that sponsoring in depth is smart, IF a new associate in your group is working hard and sponsoring on their own also?

Do you feel that sponsoring in depth might help some people get motivated a bit? I’d love to hear your thoughts!

Did you get some value from this post? If you did, I would really appreciate you sharing it with others! And, your comments are welcome below!

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Eldon Beard, Home Business Success Coach

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  1. Hey Eldon,
    This was a big topic of ongoing debate when I was in direct sales. I did it a few times when I was new and then quickly realized what a mistake it was. Where it used to get sticky for us was when we’d get hit with “well so and so does it, why don’t you?!” Of course it was different for me because I was an employee of the company so in a pinch I could always fall back on policy, but I always trained those in leadership to focus on long term growth by providing the right training rather than taking short cuts – even when title advancement and incentives were involved.

    • Eldon Beard says:

      Marquita, at the time I was practicing sponsoring in depth, I was signing up 5-7 people a month in my business. For those who joined and seemed promising, I’d often sponsor the next 2-3 new associates directly under them (unless it was a proven leader that I wanted front line for sure). What I didn’t understand at the time was that an unmotivated new distributor (some who wants and wishes but never puts out the real effort) won’t be motivated like this. It must come from within.

  2. hello eldon,

    good to hear it works for you. great sharing!


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