There is lots of talk in the home business and network marketing world about using online social networking to meet people, find prospects, and in general build a bigger and more profitable business.
The good news is, online social networking does work if you think about it in the right way. You don’t want to be like some people who think the more Facebook friends you have, the more powerful or popular you are or something. Having lots of Facebook friends is nice, but how many of them do you really know? At all?
Think about social networking as building relationships with people. Lots of people on Facebook make tons of friend requests, because they are hoping that doing so will help them get exposure and leads for their business. The problem is, they just send out the requests based on the results of some sort of search they did. Rarely do they bother to check out profiles to any extent.
Here is a thought – social networking takes some work if you do it right. When you make a friend, take some time to leave a comment on something they’ve written or contributed. It doesn’t take long, and is well worth the effort. A thoughtful response can be the beginning of some good exchanges and friendships up the line.
I found a video by Seth Godin about using social networking in business. This guy is sharp and very “to the point” about things. If you’ve read any of his books, you know what I mean. His comments help put the social networking phenomenon in perspective.
To Your Prosperity!
Eldon Beard
eldon@eldonbeard.com
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