MLM Marketing – Multiple Streams of Income

mlm marketing

MLM Marketing

Are you ready to put your network marketing business on the fast track?

Would you like to learn and use the most effective MLM marketing techniques to take you from where you are to where you want to be?

If so, now is the time! True success in ANY home business requires learning the necessary skills to make it happen.

In the case of a MLM network marketing home business, you must effectively master skills associated with MLM marketing, sales, and promotion.

Let’s look at a few essential skills that will help you have a real, thriving, profitable business. Without implementing skills that drive success, you will likely get stuck in your business and wonder why.

MLM Marketing 101

If you dig in and really pursue the art of MLM marketing, and learn to do it effectively, you will be miles ahead of 95% of all network marketers. You will be able to make money with just about anything you do, because these skills are applicable to other types of sales and marketing businesses as well.

Here is a very important thing to remember….

The big thing is to understand that your business is much more than just building a downline team. Many believe that MLM marketing means simply going out and trying to recruit as many people as possible. You need to think of your business in broader terms, as more than just building a downline in your company.

One key to making more money in network marketing is to create multiple streams of income from the MLM marketing process itself. In this scenario, you can earn a nice income from your overall marketing efforts, while you are building your team and residuals.

Your network marketing company will be your focus, of course, but wouldn’t it be cool to have some really effective marketing funnels in place to help you earn income from ALL your efforts?

MLM Marketing Strategies

Here are some fundamental strategies to help you in your marketing. Understand these concepts and master the art of applying them effectively, and write your own ticket to prosperity and freedom!

Prospecting vs Marketing

Prospecting for your MLM business is not the same as MLM marketing. Many people think they are one and the same, but there is a difference.

Prospecting is approaching people, by whatever means, and sorting to find the ones who might be interested in taking a look at your opportunity. Prospecting is action you take with the intent of finding prospects to view your presentation.

Marketing, on the other hand, is designed to draw prospects who have specific problems or desires and position your product or opportunity as the solution. The idea is for them to find your solution and get excited about using it to solve their problem.

For the best potential to earn a long term residual income, you want to be first and foremost a marketer.

Building a List of Prospects and Leads

The best prospects are not those you purchase (business opportunity seeker leads for example), nor necessarily the ones you identify and approach online or offline.

Your best leads are those that you attract, and obtain their permission to stay in touch. You need a professional autoresponder service like Aweber, and a free offer to entice people to sign up and give you their contact information. Your offer can be something you personally create, or you can leverage the efforts of others who have created training and solutions for the problems that network marketers face.

It is very smart to build a list like this, because many people you come into contact with might be excellent prospects for your business, but not now. They are currently happy with whatever they are doing. You can build relationships through offering value over time, and earn income by offering products and services that will benefit them. All the top MLM pros do this very effectively. You never know when someone you meet today will be a real prospect for your opportunity a year from now. Things change.

MLM Marketing – Attraction Marketing Tips

The term “attraction marketing” is hyped up so much these days, that sometime people think the whole thing is crazy. Well, it isn’t! The most proven and effective network marketing systems are based around attraction marketing. This is what you are doing when you build a list as mentioned above.

The core of attraction marketing is two things:

1) Finding out what your target market (MLM business builders) is hungry for (like more leads, overcoming fear, better ways to prospect, etc.)

2) Offering the solutions, tools, support, whatever it takes to solve the problems and make your target market happy!

Makes sense doesn’t it?

MLM Marketing – Funded Proposals

Want to maximize your MLM marketing efforts? Consider leading with a “funded proposal” to help create multiple streams of income for you.

A funded proposal is simply a way to connect with like minded entrepreneurs and opportunity seekers, some of whom may partner with you in business over time.

Here is how it works.

1) You offer a product or service that meets a need or solves a problem for your target market. This will be a paid product and you will make commission up front.

2) You build a list of leads who may purchase other products from you over time. This creates ongoing residual income for you, and complements what you are earning with your primary opportunity!

Compare this to building a list of prospects that you have attracted only with your business opportunity offer. No matter how much you stay in touch, only a few over time will ever join you. If you have this same list through a funded proposal system, though, the ones who will NEVER sign up for your business may very well purchase products through the system and you earn some substantial commissions.

MLM Marketing – Building a Long Term Business

Building a business, not just a downline, is smart. While you never like to think about company failures, it can happen. If ALL your eggs are in that one basket, and something happens, your income can be wiped out overnight.

This is why so many preach the wisdom of building “multiple streams of income”. This doesn’t mean diluting your efforts and joining multiple MLM’s, it means setting up a powerful marketing machine to pull in qualified leads for you AND provide you with additional income you wouldn’t otherwise enjoy.

For best long term success, build your own MLM marketing machine that works on autopilot to generate leads and residual commisions for you 24 hours a day, then focus on prospecting and sponsoring for your MLM business.


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Eldon Beard, Home Business Success Coach

If you have a home business and are happy, that's good. If you are looking for the right opportunity, the right mentor, and something you can build online, I would enjoy the opportunity to share what I'm doing. Click here and let’s explore the possibilities.

About Eldon Beard

Making money with a home business should be fun! I help others create a profitable global business from anywhere using an Internet connection and a phone. Send me a message and let's talk! Connect with me on Google+.


  1. Terrific article and advice Eldon! I admire your business approach to MLM, because you’re so right about the focus often being only on recruit, recruit, recruit. That’s not building a business. Thanks for the inspiration!

  2. Very well said, I kinda do agree with you about this since we always need to approach people with how they think and to tell them what you think.

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