How to Get the Most From Online Marketing Training

Have you ever purchased some sort of online marketing training course, went through it, but not got the value from it that you hoped?

I’m talking about any course that is designed to teach how to market something on the Internet. It can be your network marketing business, or maybe affiliate programs you promote, just about anything

The fundamental structure of these courses is similar – multiple modules or sections aimed at teaching a specific group of skills. These can be videos, Powerpoint presentations, or any combination of multimedia that outlines a course of action for marketing or selling something online.

Let’s use this as an example. Say you paid $297 for a course that teaches you how to create a blog and promote your brand and opportunity online. The course consists of eight modules, beginning with setting up your blog. As you advance, you get more online marketing training related to promoting your brand through social media, search engines, press releases, and other proven methods.

At this point, you have access to the full course and a ton of information at your fingertips. It’s exciting because you feel like this just might be what makes the difference in your business and your life. And, it might be!

Here is where you can do something different that makes your training more effective. Most people tend to go through the entire course, take notes, and sort of create a mental action plan along the way. At the end of the course, with all these notes and your head bursting with great ideas, what happens?

Wham! Overwhelm! You have SO many great techniques and ways to improve your online marketing that you don’t know where to begin. In the beginning you could see a path, now it’s like there is so much to do all at once.

Here is how I recommend getting the most from any online marketing training you purchase or participate in. I learned this because I used to be the “note taker” and found when I finished courses I just didn’t know for sure where to start in applying all of it.

As you begin the course, there will be definite concepts and action steps you learn in each module. Many people try to get through the entire training before taking action, so that they have some sort of “overview” that would seem logical and helpful before beginning. Don’t worry about that, just get started!

You will find it much easier to absorb and master what you are learning if you take it a bit at a time. Many of the online marketing training courses I’ve seen are first presented live as webinars about a week apart, then are packaged and sold as complete courses that you can go through at your own pace.

I strongly recommend that you take each module of any course you work through and apply the action steps and principles before you move to the next module. This is how most of these trainings were designed, to be absorbed one at a time with ongoing application. This makes everything easier to learn. As you move forward, you are building on concepts that you have actually practiced or implemented, and everything just makes more sense this way.

Next time you do some online training that is broken into parts like this, focus on completing and taking action as you go along. Don’t worry about the overview and wait until the end. You’ll get far more out of it this way.

 

Did you get some value from this post? If you did, I would really appreciate you sharing it with others! And, your comments are welcome below!

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