How to Get People to Visit Your Home Business Blog

You’ve taken a big step. You’ve decided to start your own network marketing or other home business. You know the importance of creating your brand and want to promote your business online, so you’ve decided to start a blog.

Your blog should be focused mostly on personal branding and establishing YOU as a leader and “go-to” person. This should be your priority. You use it to help build relationships and trust with people, and in the process, begin directing them toward working with you in your business.

Once you have this set up, you’ll want to start getting visitors (and potential prospects) to your blog as quickly as possible.

There are a number of effective ways to get traffic and visitors to your home business blog.

• search engine traffic, which doesn’t cost anything but requires knowledge of search engine optimization (SEO) and a good bit of patience, because you won’t get ranked for useful search terms overnight

• traffic from paid advertising, such as Google Adwords or other pay per click advertising programs

• traffic from visitors who see your link and content on social media sites and click through to learn more about you

Of the three, the fastest and smartest way to start getting traffic is through participation in social media communities. Unless you already have some experience with pay per click advertising, I can’t recommend you go that route just yet. PPC advertising is something you need to study and understand thoroughly before you try it, because it is very easy to spend a lot of money fast, without necessarily getting the type of traffic you want. Over time, you’ll want to apply some SEO (search engine optimization) methods – but for right now the big thing is to start getting some visitors as soon as possible.

Here is how I recommend starting out.

Establish your blog with a minimum of 5-10 good posts before you begin publicizing it. You want your first visitors to see some good content, not just one or two posts and a lot of empty space. Also, be sure you have an “About Me” page that tells more about you and what you’re doing.

Join a few major social communities like Facebook – but no more than you can stay visible and active in. For most people, this may be only 2-3 communities at first. Complete your profile (include a good picture) and put links back to your blog wherever they make sense – including in your bio.

Visit these communities on a daily basis and be a contributor. Comment. Answer questions. Start your own topics. Be helpful. Look at what the leaders and popular users are doing and emulate them, but in our own style and voice. Your best best is always to be genuine, and just be yourself.

Look for links to other peoples’ blogs in your niche and visit them. Make quality comments to their posts when appropriate. This creates more links back to your site, but be sure your comments are quality – short blurbs like “Great Post!” or “I Agree!” likely won’t be approved by many blog owners anyway.

This is how I recommend getting a good start with driving traffic to your home business blog – be social and contribute everywhere you can!

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