What Separates Amateurs From Pros in Network Marketing?

network marketing pro vs network marketing amateurI talk to prospects every day who express a desire to make money in network marketing. The unfortunate reality is, many of them will never make more than a few dollars before they give up and move on to something else.

What happens? Certainly, there are a few who just aren’t suited to a “people” business for various reasons. However, I believe that most can achieve success and wealth in network marketing if they make one shift. This shift is moving from the status of “amateur network marketer” to “pro network marketer”.

Being a “pro” doesn’t have to mean you’ve already made it, are already making thousands a month with your business, or any of that. What I’m talking about here is a mindset, an attitude that enables and empowers you to achieve success and wealth with your MLM business.

Take a look at my brief description of each type of network marketer. If you see yourself more in the “amateur” category, did you know that making the shift to “pro” simply requires a desire and a dedication to learning some new skills? I know that sounds ultra simple, but think about it.

When you take on a new job, doing something you haven’t done before, you have to learn new skills. If you’ve been working as an inside sales person, and decide that you want to move into an outside sales position with a different company, you’ll have to learn new skills. You may have a whole new product line to become familiar with, as well as sales prospecting and presentation skills that are essential to your success. This is real life.

Likewise in network marketing. If you want to shift from “amateur network marketer” (small income) to “pro network marketer” (achieving your personal and financial goals) you’ll need to master some new skills and grab a new mindset.

Amateur network marketers typically….

  • have an attitude of “I’ll give this a try and see what happens”….
  • have a mental list of a few friends and contacts to approach
  • have vague goals and are just hoping for something good to happen
  • do things to grow their business when convenient
  • frequently go days between contacting anyone about their opportunity

This list could go on and on, but I think you see what I mean. This type of networker isn’t really thinking of their business as a serious opportunity, but perhaps more as a lottery ticket. They try to sponsor a few and hope somebody takes off and makes them a lot of money. If it doesn’t happen soon, they will typically quit.

Now, pro network marketers typically….

  • commit to make success happen despite obstacles and discouragement they know they will face
  • make big lists and study ways to get ongoing fresh leads coming in to keep the pipeline full
  • have very focused goals and know what they want from their business (not just money, in all senses)
  • schedule time to do productive activities to build their business, even on the busiest days
  • make it a point to contact multiple prospects daily and invite them to review their opportunity
  • follow up professionally and diligently

Wow….what a difference! And the good news is, almost ANYONE can do this IF they are willing to get out of their comfort zone and learn new skills and techniques that work.

Are you an amateur network marketer, or a pro? Your check will tell you, and if you’re not happy with that, seek leadership and opportunities to learn the skills you need for success!

Did you get some value from this post? If you did, I would really appreciate you sharing it with others! And, your comments are welcome below!

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Eldon Beard, Home Business Success Coach

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  1. It definitely is a mindset. A pro is not looking for a short term solution, but usually something to leave a legacy. This is something I strive to do in my own niche. I will note that both amateur and pro will try new things, the difference is the action after failure or success. An amateur will take time after failure to recoop or even give up… a pro knows it takes several failures to reach success and will be on the ball to improving their strategy.

    • Eldon Beard says:

      Well put Nile, the amateur does tend to stop after a failure and over-analyze or just give up, as you noted. Pros do analyze their failures and work to improve, but they also keep moving along and accept that multiple failures may be necessary to reach success. Thanks for your comments!

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